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SmashBrand
Source checked Boise, Idaho, United StatesNo reviews yet
United States CPG branding and packaging agency combining category research, positioning, identity, package graphics, copywriting, portfolio systems, pre-production, and iterative consumer testing.
This profile has not been claimed yet
Core facts were reviewed against official provider pages on . The provider has not claimed this profile, so confirm specifications and availability before ordering.
Official packaging-design and FAQ page Official consumer-testing capabilities Official project contact page Official results portfolio
Claim This ProfileBest For
US CPG teams seeking category research, positioning, package graphics, copywriting, portfolio systems, pre-production, and iterative consumer testing in one scoped engagement.
About SmashBrand
SmashBrand is a Boise, Idaho CPG branding and packaging agency. Its Path To Performance process combines category research, positioning, brand architecture, identity, package graphics, copywriting, portfolio design, ecommerce assets, style guides, pre-production, and consumer testing. The company publishes a typical project investment of $25,000 to $500,000 and a two-to-five-month process, depending on scope and complexity. It also states that projects use multiple design and testing rounds and that final packaging-design ownership transfers to the client after completion. Structural packaging is a qualified limitation: SmashBrand says it focuses on visual and communication design and may collaborate with or refer structural specialists. Its published contractual guarantee concerns performance against the existing package in consumer testing, not an unconditional promise of retail sales. Buyers should confirm the benchmark, test design, concepts, revision gates, final files, rights transfer, style guide, pre-production, external research, structural partners, expenses, payment schedule, and guarantee conditions in the contract.
Strengths
Published typical investment range of $25,000–$500,000
Published typical Path To Performance duration of two to five months
Integrated category research, positioning, identity, packaging, copywriting, and consumer testing
Multiple design and testing rounds through a stage-gate process
Published transfer of final packaging-design ownership to the client after completion
Potential Limitations
Structural engineering is not the core focus and may require an outside firm or referral
Testing guarantee eligibility, benchmark, method, refund, exclusions, and contract conditions require careful review
Concept count, revision gates, files, style guides, research costs, pre-production, partner costs, and expenses depend on scope
Services Offered
Category & Consumer Research
Brand Positioning
Brand Architecture
Naming
Brand Identity
Packaging Design
Copywriting
Multi-SKU Design Systems
Ecommerce Assets
Style Guides
Pre-Production
Consumer Testing
Ordering Details
- Pricing
- Most projects are published at $25,000–$500,000; confirm scope, testing, concepts, revisions, files, rights, style guides, pre-production, structural partners, expenses, taxes, and payment milestones.
- Samples
- No free design trial is published; submit a project brief for expert review and a discovery call, with an NDA available when needed before a tailored proposal.
- How to Order
- Use the official project form with category, competitors, current packaging, objectives, SKUs, formats, research needs, retail channels, launch timing, stakeholders, and investment context.
Industries Served
CPGFood & BeveragePet ProductsHousehold ProductsAutomotive ProductsPackaged ApparelConsumer DurablesDTC & Omnichannel Brands
Packaging Types
Food PackagingBeverage PackagingPet Product PackagingHousehold Product PackagingConsumer Durable PackagingClub Store PackagingMulti-SKU Packaging Systems
Customer Reviews
No directory reviews yet. Check references directly before choosing SmashBrand.
Frequently Asked Questions
What does SmashBrand publish about project cost and timing?
Its current FAQ states that most projects range from $25,000 to $500,000 and that the Path To Performance process typically takes two to five months. Final investment and timing depend on the agreed scope and complexity.
Does SmashBrand directly engineer structural packaging?
SmashBrand says its focus is visual and communicative packaging design. It may collaborate with structural design firms or provide referrals, so engineering, prototypes, tooling, testing, compliance, and production responsibility should be expressly assigned.
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Quick Info
LocationBoise, Idaho, United States
Min. OrderNo unit-based minimum applies to design services; most projects are published at $25,000–$500,000, with suitability and final investment determined by scope and complexity
Published TurnaroundThe Path To Performance process is published as typically 2–5 months; research, positioning, concepts, testing rounds, portfolio size, approvals, pre-production, and external partners affect timing
Source Review
Official Contact
hello@smashbrand.com+1 877-429-4812300 West Main Street, Suite 117 · Boise, Idaho, 83702 · United StatesOfficial contact page
Only contact details deliberately published by the provider are shown.
Service Regions
United States and remote client servicesCPG, FMCG, consumer-durable, DTC, and retail program fit requires enquiryPhysical manufacture and direct structural engineering are outside the stated core focus and may involve external specialists